Is TikTok Still on the Rise? The 2023 Trajectory
Before the 2019 pandemic sent the entire world into a full-fledged lockdown, there was TikTok—and you either loved it or you hated it. Either way, it became the fastest growing social media platform to date and still reigns supreme compared to leading platforms like Instagram, Snapchat, and Facebook. Some may argue that TikTok should attribute its success to pure luck (after all, we had nothing better to do in quarantine than to consume hours worth of fifteen to thirty second videos), but the fact remains that TikTok is still on top, and is predicted to reach a record of 2 billion users worldwide by 2024.
Currently, TikTok has 1 billion active users across the globe. To put their fast growth into perspective, consider this: Instagram took six years from its launch date to gain the SAME amount of active users that TikTok accrued in just under three years!
Now for medical aesthetic practices and device manufacturers, should you be shifting your marketing efforts toward TikTok, too? Based on our analyses of ongoing studies and in-house research, we say YES!
What makes TikTok stand out when it comes to marketing is that, unlike Instagram and Facebook, its algorithm prioritizes creators whom viewers have never seen before—so the chances of your content “going viral” or at least gaining the necessary traction to bring in business is significantly higher.
TikTok content used to have a fifteen second limit, but the platform has since been updated to film videos up to three minutes long. Nonetheless, this time window is short, so you really need to get creative with communicating your brand’s message, products, and services. Trending audios are also not a bad idea. Whether you want to showcase an RFMN treatment or
go in-depth on all the benefits to using medical grade skincare, using trending audios even in just the background of your video can dramatically transform engagement and reach. What’s more, there is a niche for everyone on TikTok; based on your in-app activity, you can find yourself immersed in the worlds of #SkinTok, #FashionTok, #BookTok, etc. By searching these hashtags or interacting with videos based on similar content, users will inevitably stumble across your account—with special thanks to TikTok’s amazing algorithm, of course!
Millennials may remember the phrase “Do it for the ‘gram!” This was used to convey the importance, so to speak, of snapping that “Insta-worthy” photo to post on your account. Now, we are starting to hear the replacement phrase, “TikTok made me buy it.” Instead of social media users being focused on taking that amazing selfie, it’s all about finding the best products, hacks, or general tips from other users just like yourself. In fact, recent reports show that TikTok is now the preferred search engine over Google. Who would have thought?
