Whether you’re sad or counting down the days for summer to end, we’re leaving behind some historic trends from the social media world. You see, a gradual AI takeover is happening right now as you read, and industry-shifting platforms like TikTok are underlining what little time we actually have to captivate viewers’ attention. Our social media team has been working with these new developments all summer long—and the seasonal trends we’ve observed could help you make *strategic* business decisions for the fall… Read on!

The MeyCo Marketing team has been in this business for over eight years now, and one of the most common assumptions we hear from potential clients is that once they’ve hit a million followers, they’re basically guaranteed success. Revenue, brand awareness, patient bookings, it’s all thanks to their follower count! You can have more followers than you’ve ever dreamt of, but if they’re not actively engaging with your content (liking, commenting, direct messaging you) then your true follower count is likely a lot lower than you thought.

Summer is a slow time for most practices, but there’s a HUGE upside to utilizing social media to overcome low sales or sluggish patient traffic. That’s why we’ve launched our new campaign, The Sunny Side of Social Media! Apps like Instagram and TikTok have taken a turn for the worse, with the general consensus being that they’re nothing but a time-suck, detrimental to mental health, and toxic in their unrealistic glimpses into people’s lives.… Perhaps, but peel back the clouds, and there’s a myriad of positive aspects to SM that make it worth your business’s while!

The political and economic tensions in the air are undeniable. But even as we wonder what’s next for America, the marketing world must continue to go round! If you’re advertising as a medical aesthetics practice or device manufacturer, how can you continue to ace your business goals while still remaining as vocal (or neutral) as you’d like, even in the face of a presidential election?

If you’re not particularly savvy with social media platforms like Instagram, the discourse around Reels can be confusing and frustrating. First of all, what are they? Are long- or short-form Reels better for my business?

Artificial intelligence, better known as AI, has become a hot topic of conversation among global digital marketers. It’s encompassing the world around us in more practical ways than we might think. From self-driving cars to virtual assistants like Apple’s Siri or Amazon Alexa, artificial intelligence is establishing itself as the “helping hand” for everyday life.

Social media is in a constant state of movement; it’s a conveyor belt of new developments and trends that may (or may not) establish a lasting presence for themselves alongside the competition. And as our clients see these shifts happen, they want to know, “Is it really worth it this time?”

Taking a look back on everything this past year has brought us, the MeyCo Marketing team can’t help but feel so, so grateful. Our team of graphic designers, copywriters, and social media specialists have had a blast creating content for you all—and we can’t wait to continue doing so throughout 2024.

Taking a look back on everything this past year has brought us, the MeyCo Marketing team can’t help but feel so, so grateful. Our team of graphic designers, copywriters, and social media specialists have had a blast creating content for you all—and we can’t wait to continue doing so throughout 2024.

Say hello to a completely reimagined approach to marketing partnerships. The MeyCo mavens have created a budget-friendly solution—without skimping on quality or efficacy.

Arguably one of the most profitable times for your medical aesthetic practice, Black Friday can generate record-breaking revenue that will better position your business toward success in the new year. However, when planned at the last minute, Black Friday may not yield such incredible growth… thankfully, we can help.

MeyCo Marketing CEO Catherine White says that these patients respond best to select marketing practices. While Gen Z might respond better to TikTok advertising, and millennials to email or Instagram marketing, zillennials are completely different…

You’ve probably heard “Threads this” and “Threads that” over the past month, but what about using Instagram Threds for your medical aesthetics practice? The MeyCo Marketing team assessed the new app… These are our pros and cons.

Lately, it seems like Lemon8 has everybody talking. Social media giants like Facebook and Instagram are already well established, making it extremely difficult for a new platform to even compete alongside them. Will it be the next big thing or just the next big trend?

It all started… in a college dorm room? That’s right! MeyCo is celebrating 8 successful years this year and we are so excited! Read all about how we got here today.

For medical aesthetic practices and device manufacturers, should you be shifting your marketing efforts toward TikTok, too? Based on our analyses of ongoing studies and in-house research, we say YES!