90 Days to Aesthetic Success
When there’s a new year on the horizon, you’re either one of two people: The person who treats January 1st and beyond like any other day, or, the person who takes “New year, new me” to heart with a slew of resolutions and big ideas to make the next 365 days better than the last.
No matter which category you’re in, there are a few non-negotiables you should accomplish within the first 90 days of a new year. This might sound daunting—or like a hassle to integrate into whatever Q1 plans you already had in store—but TRUST the MeyCo Marketing experts. A few small changes now can help your business passively succeed from now until December!
Calendar Blocking
It’s easy enough to say, “I’d like to post more content this year!” Until it actually comes down to it and you’re staring at your Google Calendar that seems to have zero wiggle room whatsoever.
So our biggest tip for turning your words into action is calendar blocking. Dedicate 30 minutes or an hour (whatever works for you) either weekly or bi-monthly to film a couple YouTube Shorts, Instagram Reels, or TikToks. In the grand scheme of things, you really only need just a few minutes of footage to create suitable, trendy content for these platforms. Once this dedicated time is scheduled in your calendar, you won’t have to think twice about content creation. It might take some getting used to at first, but soon, you’ll stop having to scramble or go silent on social while you play catch-up.
SMS Messaging
Our cell phones are essential to everyday life, and because they’re practically glued to us, SMS marketing generates an average conversion rate of 21–30%. That’s up to 10x higher than the average e-blast!
When you think about it, this couldn’t make more sense. What are the chances you’ll open a text message versus an email? Texts are a more direct and personal form of communication, and SMS marketing allows you to keep your message neat and concise with a clear call-to-action. Forget all the subject lines, elaborate graphics, and long copy of an email campaign.
This is an effective form of marketing that doesn’t create too much extra work for you internally, so why not set up an SMS messaging strategy for 2025? You could plan out a few texts from now until the 31st that play off the theme of New Year’s and even a few for Valentine’s Day. Something as simple as, “Cupid called—It’s time for a little self-love. Book your treatment today!” can easily drive sales, new bookings, and customer engagement.
Rethink Your Review Process
THE place you should be collecting reviews is Google, because no matter what, people are going to Google you anyway. So be prepared! Whether potential customers are searching “best RF microneedling treatment” or wondering about the products and services you offer, your Google Business profile and reviews should be in the top results—immediately boosting your credibility.
In the same breath, it’s also worth joining the RealSelf or RepeatMD community. Unlike Yelp (the hub for reviewing restaurants, shopping centers, and more) these platforms cater specifically to those in medical aesthetics—making it easier to reach your exact target audience and strategically position your business against the competition.
Need help starting 2025 off strong? Schedule a consultation call with the MeyCo team!
