Top 3 Marketing Red Flags to Look Out For
Hiring the right marketing agency for your business is no easy feat. Not all marketing is good marketing—especially when you need a team with extensive experience in medical aesthetics. It’s like finding your soulmate! You’ll have to do a LOT of trial and error before you meet “the one.” But if you know which red flags to look out for, you can skip the blind dating and dive right into a long-term relationship.
1. Too-Good-to-Be-True Pricing
While we all love a good deal, fees that are nearly rock-bottom aren’t necessarily the best bang for your buck. The medical aesthetics industry embodies high-end, luxury services, and your marketing efforts should reflect that. It’s tempting to go with the most budget-friendly prices, but at what cost to business success?
The old adage, “You get what you pay for,” has some truth to it. So be judicious in considering what your potential marketing partner charges. Compare costs for different agencies’ services and packages—and in the same vein, remember that exorbitant pricing is just as much of a red flag as low rates. Aim to find a reasonable balance that aligns with both your wallet and your marketing goals.
2. Encourages Shortcuts
Picture your social media profile boasting hundreds of thousands of followers who constantly engage with your content. Sounds like a dream come true, right?
At first glance, seeing those numbers is certainly impressive, but if your marketing partner is supportive of tactics like buying followers or running weekly giveaways to achieve this, you might want to think twice before you give the OK. 👉🏼 Here’s why: These shortcuts are only a surface-level boost; they do NOT foster meaningful relationships with your audience or sustainable growth for your brand. Real followers who find value in what you post will regularly interact with your content, whether that be through likes, comments, or shares.
A telltale sign of fake followers? HUGE followings with little to no engagement!
Yes, giveaways are a fantastic tool for promoting audience engagement and profile growth. The problem, however, is when giveaways are overused. This marketing move can undermine the value of your products and services, and even come across as “spammy.” In the eyes of Instagram’s algorithm, excessive giveaways will feel too sales-driven and repetitive. Thus, taking a hit on your profile’s overall visibility and reach.
3. Minimal Time Spent with Engagement
When you think of digital marketing, there’s a lot more to it than just your output. Simply broadcasting your message isn’t enough. Effective marketing is a two-way conversation between you and existing/potential consumers. So be sure that engagement is a routine in either your or your marketing team’s strategy.
Common practices such as responding to DMs, commenting on followers’ posts, asking questions in your content, using interactive features like polls and Q&As, sharing UGC, and highlighting testimonials ALL foster a strong sense of community. It’s really this effort into authentic interactions that drives business success. (Really, it’s been studied and proven!)
