4 Easy, Last-Minute Marketing Ideas for a Successful 2024
The holiday season is always hectic, but with only 27 days between Thanksgiving and Christmas this year, it’s more than likely that your marketing efforts will end up in the backseat. Not to worry, though! Whether you’re prepping the turkey or wrapping holiday presents, you’ll barely lift a finger with these 4 expert-backed marketing campaigns. They’re virtually effortless—and perfect solutions if you haven’t thought about the holidays until, well, NOW!
1. Run a “12 Days of Christmas” campaign.
It’s classic, and it never goes out of style. We recommend this if you need to implement a holiday push fast, as there’s really no need to reinvent the wheel here. All you have to do is promote a different product/service each day (injectables, laser sessions, facials, etc.), release daily discounts, or run a giveaway series.
The “12 Days of Christmas” campaign is incredibly versatile. You can scale it down (e.g., “5 Days of Festive Deals”) or adapt it to fit your needs. For B2B device manufacturers, your offerings aren’t the same as those of a med spa. So instead, you can spotlight various products or spill some holiday-themed tips over the course of twelve days or however long you decide to run this promotion.
This campaign can be executed through a series of Instagram posts, email blasts, or housed as a pop-up on your website. Regardless, this is a quick, impactful way to integrate some holiday spirit into your brand—without needing to spend months planning the perfect launch!
2. Communicate your holiday hours to customers ahead of time.
In the midst of November/December chaos, customers will appreciate knowing exactly when your business will be open. Especially if they’re rushing to make last-minute purchases, schedule appointments, or take advantage of the 179 Tax Break, any changes to your hours of operation should be as easy to find as possible! It’s a small move that requires minimal effort, but it can go a long way for both client satisfaction and driving profits. 💰
Pro tip: Include deadlines for any year-end pricing OR for placing orders in time for holiday delivery!
3. Create “stocking stuffers” for less than $500.
Gift cards are great, but most people want to give something a bit more personal to their loved ones. “Stocking stuffers” are an alternative that practically sell themselves. Plus, they help you clear out your inventory, preventing products from going to waste.
About 3–4 stocking stuffers, each available at a different price and with different goodies inside, can appeal to a wide range of people’s budgets and interests. Consider bundling some of your most popular treatments or skincare products, and try adding in those hidden gems that may not receive as much attention, but can still make a great gift.
Under $100 bundle: Can include a mini skincare sampler, a free consultation, or a discount on a single-session facial or brow shaping treatment.
Under $250 bundle: For a happy medium between luxury and affordability, this stocking stuffer can include a combo of medical-grade skincare products, discounted LHR treatments on select areas, or a voucher for a laser facial of the recipient’s choice.
Under $500 bundle: For the person at the very top of Santa’s “Nice List”, your $500 stocking stuffer can offer an all-inclusive treatment series, complete with complimentary numbing or laughing gas, a post-treatment skincare kit, and even touch-ups!
4. Promote treatment plans that span Thanksgiving to New Year’s!
The holiday season is the perfect time to commit your clients to a long-term treatment plan that will carry them through the busy months ahead. From Thanksgiving family reunions, holiday parties, to New Year celebrations, there’s a get-together around every corner that patients want to look their best for. By promoting a treatment package that spans November to January, you can reinforce steady income for the remainder of 2024—and the beginning of 2025.
Right now, not many consumers want to be bothered with scheduling appointments and in general, planning ahead. With this “Glow Now, Glow Later Too” idea, patients can have their pre and post winter treatments all in place. They just have to come into your office and enjoy the experience! This comprehensive end-of-year plan is a great way to ensure your practice stays busy and profitable. So if you want to avoid scrambling to meet any financial goals and *actually* enjoy the holidays this year, start promoting NOW!
