Why You DON’T Need Millions of Followers
If you were asked to define social media success, what would you say? Is true achievement marked by millions of followers, or can it be less measurable—like how active you are online or the visual appeal of your grid?
The MeyCo Marketing team has been in this business for over eight years now, and one of the most common assumptions we hear from potential clients is that once they’ve hit a million followers, they’re basically guaranteed success. Revenue, brand awareness, patient bookings, it’s all thanks to their follower count!
While we do agree that clicking on a profile and seeing those kinds of numbers is impressive, not all that glitters is gold: You can have more followers than you’ve ever dreamt of, but if they’re not actively engaging with your content (liking, commenting, direct messaging you) then your true follower count is likely a lot lower than you thought.
Our most recent case study highlights Bonakdar Aesthetics, a client who’s been with us since April 2023. Over the years, Dr. Monica Bonakdar has built a name for herself in the medical aesthetics industry. She’s been in private practice in Newport Beach, California, for over twenty years—she also expanded her services by opening up another office in Palm Desert. She has hundreds of beautiful before and after results; 300+ positive online reviews across RealSelf, Yelp, and Google; and she’s injected up to 43,000 units of Botox in just a single year alone!
So Dr. B didn’t approach us for more numbers. She wanted to nurture that already-large following by maintaining her online reputation with consistent, quality content as well as better representing her business on social media.
We can all appreciate a viral moment, when somehow the algorithm brings your content on the right screens at the right time and BAM. You’re seeing an influx of likes, comments, and follows before you can even register what just happened. But like those high follower counts, this isn’t long-term success. That’s why Dr. Bonakdar’s story of social media success reveals an important truth about digital marketing: genuine, authentic connections far outweigh “the numbers.” In fact, the more engagement you’re seeing online can actually prove to be the most lucrative.
Whether you’re posting in-depth Q&A videos, silly Reels, or the before and after photos that your audience loves to see, providing valuable content to them is one of the best ways to establish mutually beneficial, lasting relationships. Even if your business had a record-breaking amount of followers, Instagram simply doesn’t operate the way it used to when it launched over ten years ago.
Engagement. Is. Key. Dive into the ins ‘n’ outs of this hot social topic and check out our latest case study with Bonakdar Aesthetics! Click here to get started.
MeyCo Marketing
27071 Cabot Rd, Suite 102
Laguna Hills, CA 92653
