Trends to Keep on Your Radar

Marketing Tips

Aug 12

Whether you’re sad or counting down the days for summer to end, we’re leaving behind some historic trends from the social media world. You see, a gradual AI takeover is happening right now as you read, and industry-shifting platforms like TikTok are underlining what little time we actually have to captivate viewers’ attention. Our social media team has been working with these new developments all summer long—and the seasonal trends we’ve observed could help you make *strategic* business decisions for the fall… Read on!

Summer Trend #1: Short-Form Videos

Let’s face it. Our attention spans are much, much shorter thanks to TikTok, Instagram Reels, and now YouTube Shorts. Fresh content is at our fingertips in under a second, which is why short-form videos are seeing much higher performance (views, likes, engagement rates) than long-form content. People want to see what you’re offering, from how it works to what the benefits are, STAT.

And if that leaves the final product a little ambiguous? Even better! Mixing in some mystery can actually help nudge viewers to take actionable steps to learn more information or make a purchase!

Summer Trend #2: The Rise of AI as a Coworker?

AI has actually been around for quite some time. Autocorrect, one of its oldest forms, launched in the early 1990s! However, today’s artificial intelligence is highly sophisticated. You can create a month’s worth of content ideas, entire blogs, or salesly social media captions; many popular social media tools like Canva and Squarespace have AI integrations too. So the option to use AI is there, but its quality and accuracy are questionable. In the medical aesthetics field especially, AI isn’t always reliable when it comes to following FDA guidelines… 😰

Summer Trend #3: “Lazy” Content

It’s so important to maintain your online presence across all social media platforms. But that’s also easier said than done! Many businesses who handle their digital marketing in-house are just plain tired of planning, creating, and editing content, which can sometimes make their posts feel a bit rushed. “Just book an appointment already!!” We understand, and if that’s the case for you, schedule a call with the MeyCo team to discuss a marketing partnership fit to your needs!

Summer Trend #4: Voiceovers

What do you want your target audience to walk away with: a good belly laugh or a glimpse into the luxe treatment experience they’re missing out on? This summer, our social team saw more creators leverage the power of storytelling to give their Reels/TikToks more authenticity. Whether in a soothing Nara Smith style or something with comedic flair, voiceovers help connect you to your viewers on a more relatable level that humanizes both you and your brand.

The Fall Forecast

Try tapping into these strategies to keep your social media presence vibrant and your business thriving as we transition into the cooler months:

Expect simplified social strategies to take center stage. With Q4 quickly approaching, companies are leaning on social media “hacks” to keep their marketing efforts strong while they focus on any remaining business goals. *Our best advice for handling year-end advertising? Ready-made bundles!
Amid economic concerns and holiday budgets, bargain pricing (e.g., offering treatments for $800 or less) will encourage people to invest in themselves or their business—all things considered.
Meanwhile, the push for “all-natural” anti-aging products will continue to grow. Patients love clean beauty, so promote alternatives like Exosomes or Salmon Sperm over Botox to resonate with health-conscious crowds.
Combination treatments for seasonal indications like sun damage (e.g., chemical peels paired with IPL or laser therapy) may also be in high demand, thanks to plenty of time spent outside during summer!
Don’t forget the power of seasonal humor—football memes are a surefire way to engage your audience and keep your content relatable.