Your Next Client Is One Text Away
If you’re struggling to reach your target audience, why not go straight to the source? SMS marketing offers a direct “hotline” to potential clients, bypassing tricky algorithms or cluttered inboxes so your message comes across crystal-clear.
But for those of you who already promote your business through email or social media marketing, don’t assume that you need to jump on the SMS bandwagon! This can be a powerful tool—as long as it aligns with your specific goals. So let’s take a look at what SMS marketing can do for your medical aesthetics practice or device manufacturing company.
Like most of us, the consumer you’re trying to reach is probably glued to their phone. It’s infinitely easier to check your messages versus your Instagram feed and risk “doom-scrolling.” That’s how SMS campaigns drive such astronomical engagement rates!
The modern med spa can use SMS marketing to automate things like appointment reminders and confirmations, but to really drive results, we recommend using it for more exciting reasons that will make recipients eager to read your text.
Does your office now offer RF microneedling? Offer patients exclusive early access and special treatment pricing in a launch text! Use short, to-the-point verbiage (Remember, you’re writing a text message, not a monologue!) with a clear CTA like Try for Free or Get 20% Off Today. You can leverage SMS marketing to secure bookings faster, as well as to spring-clean your inventory. 👉🏼 With Mother’s Day coming up, why not run a seasonal promo on all anti-aging products? It could make the perfect gift for your mom or one you know!
Using SMS to Market 6-Figure Aesthetic Devices
It’s a delicate dance to engage B2B audiences via text. After all, we’re selling more than just moisturizer—we’re selling advanced, high-end technology worth tens or even hundreds of thousands of dollars! According to the marketing experts, however, a successful SMS campaign is certainly not impossible.
In an effort to generate interest and boost sales for one of our client’s fractional CO2 devices, MeyCo sent the following text to approximately 6,200 potential buyers across 7 different states.
At 2:15 PM (right on time for everyone’s afternoon slump) this lit up recipients’ lockscreens. So just as morning productivity plummeted and they’re waiting for the workday to end, we strategically captured the attention of our client’s target audience. Resulting in 20+ qualified leads, this proves just how impactful SMS marketing can be for device manufacturing companies.
*If 20+ brand-new leads isn’t a win in your book, consider this: For businesses that sell capital equipment, every lead has the potential to generate a MASSIVE return. Even just a handful of high-intent buyers can have a significant impact on your bottom line. And if you accomplish this with just one single, low-cost SMS? Well, that’s even better!
Do you think SMS marketing—or a different approach—could help you reach your business goals?
Let’s plan a strategy that works for you!
